Overview

I collaborated with Huge to design a premium digital experience celebrating 20 years of Hublot’s iconic Big Bang collection. Using high-end photography, video, and editorial assets provided by Hublot, I worked in a small team to craft an immersive UI and UX that balanced luxury storytelling with seamless functionality, elevating the brand’s .com presence for this milestone launch.

Outcome

To celebrate 20 years of the Big Bang collection, we transformed Hublot’s digital presence with a premium, immersive experience. Our redesign elevated the homepage, landing pages, and product details, blending luxury storytelling with seamless functionality. The client loved our careful use of motion principles throughout the experience, which helped guide users, emphasize key interactions, and enhance the overall sense of luxury and polish.

• Immersive redesign of homepage, landing, and product pages
• Showcased Big Bang collection with high-end assets
• Elevated luxury storytelling through refined visual craft
• Strengthened Hublot’s digital presence for its 20th anniversary