UI and UX design | Branding | Design system
Overview
Sovereign Housing, a leading provider of affordable housing, embarked on a strategic journey to redefine its brand identity in the digital landscape. Working closely with the branding team I worked on the digital redesign of the Sovereign public and secure site.
As the UI/UX lead, I worked on the entire end to end journey from initial wireframes and low fidelity prototypes, through to visual design explorations and final designs. Once an overal visual design direction had been agreed I then worked in a small, multi-discipline team of designers, developers and engineers to update the new Ul across all of the digital component libraries and pages. As part of the deliverables I also designed the component libraries in Figma, which consequently formed the basis the new design system.